One of the most important aspects of a commercial goes far beyond the specific product at hand. It’s your company’s brand, and it has the power to sell not just one product, but every product associated with your company.

Your brand is a marketing tool that sets your company apart from all the others out there. It’s the sum of many factors – your company’s name, logo, motto, jingle, and any other identifying symbols. As a result of your branding, potential customers who see your commercial will develop a lasting impression of not just your product, but of your company as a whole. When they see your products in stores, they’ll recognize your name or logo, remember how they feel about your company, and then make the all-important decision of whether to make a purchase.

The voice over in your commercial plays a major role in promoting your company and establishing the branding. Beyond the script itself, there are many factors in the voice over that come together in order to communicate your message. In fact, the sound of a narrator’s voice carries an enormous amount of information that will make an impact on your audience. This includes the emotional qualities in the voice, such as excitement or surprise, and the expression of personality traits, such as confidence or goofiness. Listeners will react to these cues, and associate your product and your company with the way the commercial makes them feel.

A talented and professional voice actor will tailor their voice to your specific brand, delivering exactly the right message to your audience. They’ll expertly be able to inspire a desired reaction in your listeners, whether it be a certain feeling, a question, or an anticipation of what’s to come. For example, you may want your audience to feel a sense of urgency that sales are ending, or anticipate an exciting new line of products coming next season. An experienced commercial voice actor will know precisely how to use their voice to elicit these emotions in your audience.

Successful commercial voice over will also communicate to your listeners that they can trust the voice they’re hearing. This is an important aspect of selling your brand, since customers need to trust your company before they will be willing to buy. A voice that reminds the listener of their dependable family member, or their hard-working and helpful neighbor will help to convey the reliability and the value of your product.

I have over 30 years of experience in the voice over industry, and I understand what you need to make your commerical engaging and effective. If you need a warm and sensitive voice to show just how your product can make life better, or if you need a fun and high-energy voice to get your customers excited about a new deal, then you’ve found your voice actor. If you need a serious and helpful voice to showcase important information that your customers won’t want to miss, or if you need a macho and throaty voice to instill a sense of adventure in your audience, then you’ve found your voice actor.

I have the skills and the versatility to match my voice to your needs, and I recognize the power of voice over to create a lasting impression of your company. Whether or not the audience is looking at the screen or even paying attention, they are still hearing the voice over. And even if they don’t realize it, they are quickly sizing up the voice and forming opinions, feeling emotions, and developing associations with your brand.

As a professional commercial voice actor, I take my role in shaping your customers’ views of your company very seriously. That’s how you know I’ll put my all into every single project, and I’ll work with you to send exactly the right message to your audience. I want to help you achieve your goals for your commercial.

In addition, with my professional in-home studio, you can be sure that I’ll always complete the work on time and at the highest quality.

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